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influencing

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As part of our barest minimum standard and as can be attested by our previous and existing clients, are we fully compliant with all the requirements of the NQF act. We very clear in what we offer and do not get involved in any fraudulent or misleading advertising. TRAINYOUCAN SETA Accredited Training Network TRAINYOUCAN is an accredited training provider through the ETDP SETA that manage all its bookings through the booking site www.coursesdirect.co.za. TRAINYOUCAN SETA Accredited Training Network ETDP, SETA, Accredited, Training provider, durban venue hire, trainer, assessor, moderator, sdf TRAINYOUCAN SETA Accredited Training Network We provides both NQF accredited courses and customised learning solutions to organisations and individuals, looking to maximise their investment in developing themselves. Leaders in courses such as Train the Trainer also known as Facilitator, Assessor, Moderator and SDF Training Courses or Skills Development Facilitator Training, Project Management and Disciplinary Hearing courses. TRAINYOUCAN SETA Accredited Training Network TRAINYOUCAN Accredited Training Network is a Private Higher Education Institution registered with the DHET (Department of Higher Education and Training) and accredited through the ETDP SETA with level 4 BEE status. TRAINYOUCAN SETA Accredited Training Network As part of our barest minimum standard and as can be attested by our previous and existing clients, are we fully compliant with all the requirements of the NQF act. We very clear in what we offer and do not get involved in any fraudulent or misleading advertising. TRAINYOUCAN SETA Accredited Training Network TRAINYOUCAN SETA Accredited Training Network

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TRAINYOUCAN Accredited Training Network is a Private Higher Education Institution registered with the DHET (Department of Higher Education and Training) and accredited through the ETDP SETA with level 4 BEE status. TRAINYOUCAN SETA Accredited Training Network Our Members Forum consist of over 17800 discussions, templates, model answers and incentive course discounts for every single course offered by our network. That’s right! We have free resources and discussions on every single course offered to members who attended a course with us with life-time access and support. TRAINYOUCAN SETA Accredited Training Network As part of our barest minimum standard and as can be attested by our previous and existing clients, are we fully compliant with all the requirements of the NQF act. We very clear in what we offer and do not get involved in any fraudulent or misleading advertising. TRAINYOUCAN SETA Accredited Training Network TRAINYOUCAN is an accredited training provider through the ETDP SETA that manage all its bookings through the booking site www.coursesdirect.co.za. TRAINYOUCAN SETA Accredited Training Network ETDP, SETA, Accredited, Training provider, durban venue hire, trainer, assessor, moderator, sdf TRAINYOUCAN SETA Accredited Training Network We provides both NQF accredited courses and customised learning solutions to organisations and individuals, looking to maximise their investment in developing themselves. Leaders in courses such as Train the Trainer also known as Facilitator, Assessor, Moderator and SDF Training Courses or Skills Development Facilitator Training, Project Management and Disciplinary Hearing courses. TRAINYOUCAN SETA Accredited Training Network TRAINYOUCAN SETA Accredited Training Network

Influencing Your Audience: Making Your Persuasive Message Stick

Capturing interest at the start of a message is important, but in persuasive writing, you also need to sustain the audience’s attention throughout the message. That’s how you influence people’s thinking and motivate them to accept your ideas. Here are a couple of ideas:

Tailor your appeal to something the audience wants, needs or values.

      For a manager, that means you must know what motivates your employees. There are various wants, needs, and values that move people: a bonus, a promotion, time off, self-esteem, a challenge, an appeal to their leadership potential. Others value inclusion: They appreciate the opportunity to be part of a group.

 

      In a different situation, maybe you are trying to persuade people to support or oppose a developer’s project in your community. If you are persuading people to approve it, you might focus on jobs, tax revenue, or shopping convenience. If you want to persuade people to oppose the project, perhaps on environmental grounds, consider what is important to the audience. Will the public lose access to open space? Will wetlands be sacrificed? Will pollution be an issue?

Present your persuasive appeal in a context familiar to the audience. News stories about a foreign country often will refer to the country as being “about the size of Iowa” or some other state. Such a comparison gives people context, which is important in making a message persuasive, because you need to present your argument within the realm of the audience’s experience. You need to make it real for people.
If you are appealing for a contribution to help the poor, and the audience doesn’t know what it means to be in poverty, compare what the audience takes for granted every day to what poor people never have. That helps the audience to “see,” and your appeal is more likely to move them.